The Time Freedom Alchemist blog offers practical insights and strategies to help you take control of your time and reshape your life.
Dive into a wealth of inspiration on effective time management, productivity, and achieving a harmonious work-life balance.

Activity vs. Achievement: What’s the Difference?
A common misconception is that staying busy equates to being productive. But constantly engaging in activity doesn’t necessarily translate to meaningful results … it’s too easy to fall into the trap of associating constant activity with progress.
The core consideration should be whether your efforts contribute to your overarching goals and vision. But how can you do that? I advise evaluating whether your actions will propel you toward your long-term aspirations rather than succumbing to the reactive nature of daily tasks.
This article briefly explains how you can identify whether your day is filled with meaningful activities or ‘busyness’.
Gaining perspective on productivity
In my experience, superficially busy work can be deceiving, so adopting a holistic perspective is imperative. This means a bit of introspection and critical self-assessment! Are your tasks aligned with your core objectives? Are you investing your energy in things that really matter?
Because I must warn you … be wary of engaging in activities that merely occupy your time without contributing substantially to those goals: it can lead to stagnation.
Use strategic planning as a guiding force
Strategic planning plays a pivotal role in your search for time freedom. Measuring your productivity is about assessing the actual impact of your actions rather than counting the sheer volume of completed tasks. By deliberately allocating time to high-impact tasks that drive growth, innovation, and transformation, you ensure that your efforts are channelled where they matter most.
To help you stay on track, develop metrics that gauge the quality of outcomes and whether they contribute to revenue generation, customer satisfaction, or broader objectives.
Applying the Pareto Principle
The Pareto Principle, often called the 80/20 rule, seamlessly aligns with time freedom mentoring principles, and I use this regularly with my coaching clients.
It means you dedicate your energy to the critical 20% of tasks that generate 80% of results … this approach optimises your efforts for maximum efficiency and effectiveness.
If I can leave you with one thought, it’s this: the quantity of hours worked is almost irrelevant; it’s the quality of the outcome that matters. By aligning your actions with your aspirations and investing your energy in activities that yield significant results, you empower yourself to navigate a path of genuine productivity, leading to purposeful achievement, fulfilment … and time freedom.
Are you ready to learn the difference between activity and achievement?
Then connect to The Time Alchemist?
Know how well you're doing in Time Freedom? Wouldn't it be great to set a benchmark or understand areas for improvement? Good news, I thought of that too, and I've created a quiz so you can.
Taking the quiz helps business owners and entrepreneurs identify the Ground Zero. It helps them determine which areas they need the more support in. So here it is.
Click the link and you go to the quiz page TIME FREEDOM QUIZ.
It will take about 10 minutes, but I guarantee you'll get that time back tenfold when you start making the recommended changes to how you work.


As a business coach myself, I know the benefit of working with someone to keep you in check. Tracy is that person. I'm a busy guy with so many things grabbing my attention and with my disposition to help people, my business has grown, but more by luck than engineering.
With over 30 years of sales experience, you'd think I'd have that part of my business nailed. Sadly not.
But working with Tracy has helped me to overcome my barriers to being a sales guy in my business which has seen a step change in not only my attitude but my new sales and pipeline. We have also implemented a new sales process and my funnel is properly focussed with awesome calls to action.
Tracy is patient but thoughtful with her questions and she pushes me when I need a kick and is there for me when I need an idea or a nudge.
Since working with Tracy, my business has grown, my prices increased and I am confident that the prep that we have put in will see me smashing my goals.
On top of that, with her awesome ideas for being super smart with time I am finding I have more time in my business and I have learnt to say no.
Working with Tracy has definitely had a transformation for me. Even my friend noticed the way that I was talking about my business and the new spring in my step.
Tracy is awesome. If you get a chance to work with her, grab it with both hands and you'll not regret it.


Tracy has a special ability to help decide the complexities of running your business and the numbers that come along with that. In a nutshell, her coaching has not only helped me run my business more efficiently and intelligently but also helped me gain control of running my business again so it doesn't run me!

Antoine Marsden

Tracy is the lighthouse that will show you the rocks when you are likely to run aground but will also keep you safe when you are tired and weary from looking over the finances in your business. She helps you to expand your thinking and gives you scope to visualise how you want your business to look and she will help you make it reality.
I can honestly say I have never met an accountant who will add such huge value outside of doing the numbers for a business. She is thoughtful, kind, flexible, forgiving and nurturing but she will pull you up when you need it and tell you things that you might not want to hear, but have to.
She is a fantastic person inside and out, and I can't see me working with another accountant Don't hesitate to hire her for your business or to help you manage your own finances. She's the best investment you will make.
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